Free Business Information Sessions January – March 2017

19 Dec
Free Business Information Sessions January/March 2017

Please find below a list of upcoming expert delivered business information sessions from Business Sheffield. All events are free of charge. For further information or to reserve yourself a place simply call the Gateway on 0800 043 55 22 or 0114 224 5000.

Business Sheffield also runs a series of start-up workshops for anybody in the early stages of starting up. These are run regularly, please contact the gateway to book.



Accountancy & Legal Drop in Sessions – Monthly

Free bookable appointments available with an accountant and a solicitor, contact the gateway to book on.

How to Sell Face to Face – 13th January/16th March

A workshop aimed at anyone whose business success depends on face-to-face selling and who wants to improve their success rate from appointments. The session will cover pre-appointment preparation, creating a good first impression, opening and keeping control of the meeting, questioning techniques, features and benefits, objection handling, recognising buying signals, closing/agreeing the next step and more.

Start-Up Marketing & Sales – 17th January/7th March (Ideal for Pre-Starts)

Without effective marketing there will be no sales, and without sales no business can survive. This workshop explores the need for a strong brand, understanding your customers and how to reach them using key messaging and compelling marketing material. The second half deals with how to close business using the consultative sell. This workshop is the ideal precursor to the Marketing Fundamentals workshop.

Maximising you website – 20th January

This session is designed to help organisations and individuals to gain more business from their web presence. It covers driving traffic to your website via SEO including long-tail keywords, click bait, backlinks, internal links and using Google Webmaster and Analytics. It also looks at using social media to attract visitors.

It will show you how to convert website traffic into leads and sales, with advice on influencing your visitors actions, creating urgency, the art of writing good text, the power of FAQ’s and customer reviews and ways to capture visitor details.

Basic Book Keeping – 23rd January/10th March

Aimed at new start and young businesses who are undertaking their bookkeeping and accounts by themselves. Topics include –

•   How to keep a sales ledger

•   How to keep a purchase ledger

•   How to keep a cash book

•   How to reconcile the business cash and bank accounts

•   Tips and hints on bookkeeping

•   How to prepare and understand your profit and loss account

•   Computerised and cloud accounting

Marketing Fundamentals for your Business – 24th January/13th March (Ideal for Pre-Starts)

This workshop builds on the Start-up Marketing and Sales workshop. In it we look at the 7 P’s of marketing, how to formulate a marketing strategy, explore routes to market, tactics and more. It also looks at understanding your business and marketing goals, so that an effective marketing plan can created. Finally we ask you to bring along a piece of your own marketing material, a leaflet, a business card, or we can look at your website, and have a fun, constructive brainstorming session to see how things could be made more impactful.

Social Media – 30th January/31st March

The session covers how mainstream social media platforms can be used as a way to promote your business. The session focuses on Twitter, Facebook and LinkedIn and covers top tips, tricks and strategies on how to grow your social media presence.

Terms and Conditions – 6th February

The session will cover the key things to consider when putting together terms and conditions for your customers or other businesses that you contract with. The session is ideal for anyone who is close to trading or trading and needs robust terms and conditions in place. Topics Include –

•  Why do you need terms and conditions?

•  Types of things to include

•  Sales of goods terms

•  Terms of service

Creating a Brand – 10th February

This session looks at the importance and advantages of having a strong brand. The workshop will take you through what constitutes a brand, how to understand your own brand, its identity, style and tone of voice, and includes several thought provoking branding exercises. It includes a case study to explain some of the principles discussed, and finally shows you how to use your brand.

Recruiting and Employing Staff – What you need to know – 15th February

A session specifically around newstarter employees covering

• Safe recruitment practices and attracting the right people

• Induction Process

• Contract of employment

• Staff handbook and policies – whats essential and whats desirable

• Probationary Periods

•  Contracts for typical workers – subcontractors, casual staff and zero hours workers

Leadership Management – 17th February

This workshop is an introduction to some of the basics of effective leadership and management (L&M) and would benefit anyone new to a L&M role. We will look at the qualities and actions needed for good L&M, explore motivation, the art of delegation, picking the right team, succession planning, running effective meetings and more.

Retail Insights 1 – 21st February

Discover a few fascinating facts and metrics about the retail industry in general. Understand the relationships between your product, market and customer before you commit to marketing strategies. Learn how to market your business more effectively to the right people, in the right place at the right time at the lowest cost. Gain an understanding of how to interface and use media to your advantage as part of your overall marketing strategy. Topics include –

•  Retail Fundamentals & Key Metrics

•  Know Your Customer

•  Know Your Market

•  Know Your Product

•   Marketing

•   Media Management

Employing People for the First Time –23rd February

From an accounting perspective there are many things to think about when you are employing people for the first time. If you don’t have a full understanding of the requirements this could result in penalties and interest.

We aim to highlight the main questions that a business needs to ask itself when employing people for the first time. Topics include –

•   When do I need to tell HMRC I am employing people

•   What do I have to tell HMRC

•   What are my ongoing reporting requirements

•   Do I need an accountant to prepare my payroll

•   How do I pay my staff

•   What is the national minimum wage

•   Can I pay my employees expenses and benefits

•   What is Real Time Information

•   What is Auto enrolment

Exploring Finance Options– 6th March 

Access To Finance workshop aimed at Start-up/Early Stage Businesses that are looking for a better understanding of finance options. The workshop will give an insight into the different finance solutions available in the current market place as well as assessing the advantages/disadvantages of each finance route. Participants will also gain an understanding of their legal obligations when taking on different types of finance, enabling them to make a fully informed decision.

Retail Insights 2 – 7th March

The course provides essential awareness for a supplier, wholesaler or small retailer considering pitching their product to a large retailer. Discover the complex structures of large retailers and how these interact and affect your potential pitch to them.Gain an understanding of how the major retailers think, strategise and conduct their procurement requirements.
Learn how to approach negotiations with a major retailer and how to combat some of their more onerous terms. Understand some lateral strategies for approaching or gaining entry to a large-scale retailer. Topics include –

•      Retailer structure & complexity

•      Procurement & Product to Market understanding

•      Negotiations

•      How to get in/Tactical entry

Winning New Customers via the Telephone – 23rd March

This workshop is aimed at businesses that sell to other businesses (as opposed to consumers) and is ideal for anyone wanting to learn how to approach prospects and gain new business using the phone. It looks at why so many of us are nervous of using the phone, dispels some of the myths and fears associated with cold calling and gives advice and tips on all aspects of running a successful telephone campaign.

The session culminates with the presenter making live cold calls to prospects, which delegates listen to via headsets, with analysis and discussion of the outcomes.
Business Sheffield
Freephone: 0800 043 55 22
Office Number: 0114 224 5000

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