You can keep your patch on – Smokefree Campaign

It’s now 20 years since The Full Monty’s unemployed steelworkers bumped and ground their way onto the big screen and now workers from Sheffield City Council have given a cheeky nod to the smash hit film with the new, hip-shimmying, “You Can Leave Your Patch On” video, set to a cover of Tom Jones’ classic tune.

The video stars men who work in manual jobs across the authority, from parks through to highways and waste, the aim of the video, which is the centrepiece of a new council campaign, is to encourage men in this social group to stop smoking.

The use of “Full Monty” song and imagery – iconic Sheffield film and scenes of Sheffield are instantly recognisable and link to the theme of male manual workers.

We also used an all Sheffield cast, including film maker and singer to develop the video.

‘The keep you patch on” campaign’s concept has been designed to be engaging, comedic and fun. It is assumed that the majority of the public is aware that cigarettes are dangerous. Therefore, the aim was to inject a more fun and humorous angle into the campaign.

 The campaign is designed to help raise awareness of the benefits of stopping smoking and of the availability of local stop smoking services.

Watch the video here…. http://www.sheffieldnewsroom.co.uk/you-can-leave-your-patch-on/